We could be Bank robbers 🦹♂️🦹♀️. I have used the expression on a number of occasions. We see ourselves as a group of people with shared values and ideas.
The fact that we produce traffic and transport data is a minor part of our tribe. Quality, systems, communication, mate ship, support, fun, pride in product are the core outputs. Quality Traffic data is a demand that we are supplying. Product experience is also relevant.
I use Bank Robbers as a example of “we could do anything”. Like Ocean’s 11 planning a heist. Bags being George Clooney, or at least A bald George Clooney. Anyway, my 2c worth as we close out 2018 and enter 2019, “Year of the Client”.